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Business Model Canvas Builder

Map a business model across all nine blocks — from value proposition to revenue streams — in one editable canvas.

Key Partners

Who helps you deliver?

Key Activities

What must you do?

Value Propositions

What value do you deliver?

Customer Relationships

How do you interact?

Customer Segments

Who are your customers?

Key Resources

What assets do you need?

Channels

How do you reach customers?

Cost Structure

What are the major costs?

Revenue Streams

How do you make money?

Pressure-test a business model in a case →

What the business model canvas is

The canvas (by Alexander Osterwalder) lays out a business on one page across nine blocks: customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure.

Where to start

Begin with value propositions and customer segments — the heart of any model — then work outward to how you reach customers, what it costs, and how you earn revenue.

Using it in interviews

The canvas is a quick way to pressure-test a startup or new-product case: if a block is empty or weak, you've found the risk to dig into.

Frequently asked questions

What is the business model canvas?
It's a one-page framework (by Osterwalder) that lays out a business across nine building blocks: customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure.
How do I fill out a business model canvas?
Start with the value proposition and customer segments — the heart of any model — then work outward to how you reach customers, what it costs, and how you make money. Keep each block to a few crisp bullets.
Is this canvas builder free?
Yes, completely free and client-side.