What an elevator pitch is
A 30-second introduction covering who you are, what you do, who you do it for, and why you're worth a follow-up — short enough to deliver in the time of an elevator ride.
What makes one land
Be specific and benefit-led, skip the jargon, and end with a hook or an ask. The builder assembles your inputs into that structure so you can rehearse and tighten it.
Practice out loud
A pitch only works when it sounds natural. Read it aloud a few times, then trim anything that doesn't earn its place.