Mock Interviews

Adidas / Yeezy 2022: When a Brand Becomes a Liability

Airbnb 2009: Surviving Before They Could Scale

Alibaba 2003: Beating eBay and Amazon on Home Turf

Amazon 2006: Launching AWS

Amazon 2017: Acquiring Whole Foods

Amul 1946: Building an Empire Farmers Own

Apple 2007: The iPhone Bet

Asian Paints: The Paint Company That Won With Data

Atlassian 2015: Building a Software Giant With No Sales Team

Best Buy 2012: Turning Stores into a Weapon Against Amazon

Blockbuster 2004: The Netflix Response

Boeing 737 MAX 2019: Safety as a Competitive Casualty

BYD 2008: The Battery Maker That Out-Scaled Tesla

Byju's 2023: From $22 Billion to Insolvency

Canva 2013: Giving Away Design to Sell It

Cirque du Soleil 1987: Reinventing the Circus

Coca-Cola 1985: Should You Change the Formula?

Costco 1983: Making Money by Refusing to Mark Up

Dangote 2013: Backward Integration Against a Nation's Paradox

Disney 2023: Iger's Return and the Streaming Reckoning

DMart 2017: The Boring Retail Model That Beat Everyone

Dollar Shave Club 2012: Attacking a Giant with a $4, 500 Video

Domino's 2009: Admitting Your Product Is Bad

Dropbox 2008: Growth When Ads Don't Work

Embraer 2020: When the $4.2B Deal Collapsed

Emirates 1985: Turning a Desert Stopover into the World's Hub

Facebook 2012: The $1 Billion Instagram Bet

Flipkart 2018: Sell to Walmart or Fight Amazon Alone

Ford 1914: The $5 Day

Foxconn 2007: The Factory Behind the iPhone

FTX 2022: The $32 Billion House of Cards

GE 1981: Jack Welch's Transformation Mandate

Grab vs Gojek 2018: The Southeast Asian Super-App War

Honda 1959: The Plan vs. What Actually Worked

IKEA 1956: Make the Customer Do the Work

Infosys 2014: The First Non-Founder CEO

Intel 1985: Exit Memory, Enter Microprocessors

Johnson & Johnson 1982: The Tylenol Crisis

Jumia 2019: The "Amazon of Africa" Meets Reality

Kingfisher Airlines 2012: The Good Times Run Out

Kodak 1994: The Digital Camera Dilemma

LEGO 2004: Saving the Company by Doing Less

Luckin Coffee 2020: When the Growth Story Was a Fiction

Maersk 2017: When a Cyberattack Stopped Global Shipping

Mahindra 2010: Rescuing a Bankrupt Korean Carmaker

Maruti Suzuki 1983: The Joint Venture That Motorized India

McDonald's 1955: What Business Are You Actually In?

MercadoLibre 2018: Defending Latin America from Amazon

Meta 2024: The Price of the Public Square

Microsoft 2014: Satya Nadella's Turnaround

Naspers 2001: The $32 Million Bet That Became $200 Billion

Nespresso 1986: Selling the Razor to Sell the Blades

Nestlé Maggi 2015: A Beloved Brand Banned Overnight

Netflix 2007: The DVD-to-Streaming Pivot

Nintendo Wii 2006: Quitting the Arms Race

NMC Health 2019: $4 Billion in Hidden Debt

Nokia 2007: The King of Phones Misreads the iPhone

Nubank 2013: Attacking a Banking Oligopoly with a Purple Card

Nykaa 2021: The Profitable Startup in a Loss-Making Cohort

Ola Electric 2017: From Ride-Hailing to Building EVs

OpenAI & Microsoft 2023: Commercializing GPT-4

OpenAI 2023: The Board That Blinked

Patanjali 2016: The Ayurveda Challenger vs. the Multinationals

Paytm 2024: When the Regulator Pulls the Plug

Peloton 2022: The $50 Billion Demand Mirage

Petrobras 2014: Operation Car Wash and the Cost of Corruption

Philips 2011: From Light Bulbs to Health Tech

Qantas 2011: Grounding the Entire Fleet

Red Bull 1987: Selling a Drink Everyone Hated in Testing

Reliance Jio 2016: The Free-Data Disruption

Safaricom M-Pesa 2007: Banking the Unbanked Without a Bank

Samsung 2016: The Galaxy Note 7 Recall

Satyam 2009: India's Enron

Saudi Aramco 2019: Selling a Sliver of the World's Most Valuable Company

Shein 2015: Real-Time Fashion and the On-Demand Supply Chain

Silicon Valley Bank 2023: The Fastest Bank Run in History

SK Hynix 2013: Betting on the Memory No One Wanted Yet

Southwest Airlines 1971: Flying Against the Rules

Spotify 2018: The Direct Listing Bet

Starbucks 2008: Schultz Returns

Steinhoff 2017: The $7.4 Billion Fiction

Tata & Air India 2022: Buying Back the Flag Carrier

Tata Motors 2008: Buying Jaguar Land Rover on the Brink

Tata Steel 2007: The $12 Billion Corus Bidding War

Tesla 2013: The Direct Sales Model

Theranos 2015: When the Board Didn't Ask

TikTok 2018: How the Algorithm Beat the Social Graph

Toyota 1950: Inventing Lean and the Toyota Production System

TSMC 1987: Inventing the Pure-Play Foundry

TSMC 2024: The Geopolitics of Silicon

Twitter/X 2022: The $44 Billion Experiment

Uber 2016: The China Retreat

Vale 2019: The Dam Disaster That Should Never Have Repeated

Volkswagen 2015: Dieselgate and the Cost of Cheating

Warby Parker 2010: Selling Glasses You Can't Try On

WeWork 2019: The IPO Collapse

Yes Bank 2020: The Collapse and the Rescue

Zara 1990s: Speed Over Cheap Labor

Zomato 2022: The ₹4, 447 Crore Quick-Commerce Bet

Zoom 2020: From 10 Million to 300 Million