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Entrevista de caso, elige un caso

Adidas · 2022

Gratis

Adidas / Yeezy 2022: When a Brand Becomes a Liability

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Airbnb · 2009

Pro

Airbnb 2009: Surviving Before They Could Scale

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Alibaba Group · 2003

Pro

Alibaba 2003: Beating eBay and Amazon on Home Turf

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Amazon · 2006

Pro

Amazon 2006: Launching AWS

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Amazon · 2017

Pro

Amazon 2017: Acquiring Whole Foods

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Amul (GCMMF / Kaira District Cooperative) · 1946

Pro

Amul 1946: Building an Empire Farmers Own

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Apple · 2007

Gratis

Apple 2007: The iPhone Bet

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Asian Paints · 1995

Pro

Asian Paints: The Paint Company That Won With Data

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Atlassian · 2015

Gratis

Atlassian 2015: Building a Software Giant With No Sales Team

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Best Buy · 2012

Pro

Best Buy 2012: Turning Stores into a Weapon Against Amazon

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Blockbuster · 2004

Pro

Blockbuster 2004: The Netflix Response

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Boeing · 2019

Pro

Boeing 737 MAX 2019: Safety as a Competitive Casualty

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BYD Company · 2008

Pro

BYD 2008: The Battery Maker That Out-Scaled Tesla

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Byju's (Think & Learn) · 2023

Pro

Byju's 2023: From $22 Billion to Insolvency

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Canva · 2013

Pro

Canva 2013: Giving Away Design to Sell It

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Cirque du Soleil · 1987

Gratis

Cirque du Soleil 1987: Reinventing the Circus

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The Coca-Cola Company · 1985

Gratis

Coca-Cola 1985: Should You Change the Formula?

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Costco Wholesale · 1983

Pro

Costco 1983: Making Money by Refusing to Mark Up

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Dangote Group · 2013

Pro

Dangote 2013: Backward Integration Against a Nation's Paradox

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The Walt Disney Company · 2023

Pro

Disney 2023: Iger's Return and the Streaming Reckoning

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Avenue Supermarts (DMart) · 2017

Gratis

DMart 2017: The Boring Retail Model That Beat Everyone

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Dollar Shave Club · 2012

Gratis

Dollar Shave Club 2012: Attacking a Giant with a $4, 500 Video

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Domino's Pizza · 2009

Gratis

Domino's 2009: Admitting Your Product Is Bad

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Dropbox · 2008

Pro

Dropbox 2008: Growth When Ads Don't Work

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Embraer S.A. · 2020

Pro

Embraer 2020: When the $4.2B Deal Collapsed

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Emirates Airline · 1985

Pro

Emirates 1985: Turning a Desert Stopover into the World's Hub

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Facebook · 2012

Pro

Facebook 2012: The $1 Billion Instagram Bet

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Flipkart · 2018

Pro

Flipkart 2018: Sell to Walmart or Fight Amazon Alone

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Ford Motor Company · 1914

Pro

Ford 1914: The $5 Day

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Hon Hai Precision (Foxconn) · 2007

Pro

Foxconn 2007: The Factory Behind the iPhone

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FTX / Alameda Research · 2022

Pro

FTX 2022: The $32 Billion House of Cards

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General Electric · 1981

Pro

GE 1981: Jack Welch's Transformation Mandate

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Grab Holdings / GoTo (Gojek) · 2018

Pro

Grab vs Gojek 2018: The Southeast Asian Super-App War

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Honda Motor Co. · 1959

Pro

Honda 1959: The Plan vs. What Actually Worked

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IKEA · 1956

Pro

IKEA 1956: Make the Customer Do the Work

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Infosys · 2014

Pro

Infosys 2014: The First Non-Founder CEO

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Intel · 1985

Pro

Intel 1985: Exit Memory, Enter Microprocessors

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Johnson & Johnson · 1982

Pro

Johnson & Johnson 1982: The Tylenol Crisis

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Jumia Technologies · 2019

Pro

Jumia 2019: The "Amazon of Africa" Meets Reality

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Kingfisher Airlines (UB Group) · 2012

Pro

Kingfisher Airlines 2012: The Good Times Run Out

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Kodak · 1994

Pro

Kodak 1994: The Digital Camera Dilemma

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The LEGO Group · 2004

Gratis

LEGO 2004: Saving the Company by Doing Less

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Luckin Coffee · 2020

Pro

Luckin Coffee 2020: When the Growth Story Was a Fiction

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A.P. Møller-Maersk · 2017

Pro

Maersk 2017: When a Cyberattack Stopped Global Shipping

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Mahindra & Mahindra · 2010

Pro

Mahindra 2010: Rescuing a Bankrupt Korean Carmaker

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Maruti Udyog (Maruti Suzuki) · 1983

Pro

Maruti Suzuki 1983: The Joint Venture That Motorized India

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McDonald's · 1955

Pro

McDonald's 1955: What Business Are You Actually In?

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MercadoLibre · 2018

Gratis

MercadoLibre 2018: Defending Latin America from Amazon

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Meta Platforms · 2024

Pro

Meta 2024: The Price of the Public Square

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Microsoft · 2014

Pro

Microsoft 2014: Satya Nadella's Turnaround

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Naspers / Prosus · 2001

Pro

Naspers 2001: The $32 Million Bet That Became $200 Billion

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Nestlé (Nespresso) · 1986

Pro

Nespresso 1986: Selling the Razor to Sell the Blades

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Nestlé (Nestlé India) · 2015

Pro

Nestlé Maggi 2015: A Beloved Brand Banned Overnight

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Netflix · 2007

Gratis

Netflix 2007: The DVD-to-Streaming Pivot

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Nintendo · 2006

Pro

Nintendo Wii 2006: Quitting the Arms Race

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NMC Health · 2019

Pro

NMC Health 2019: $4 Billion in Hidden Debt

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Nokia Corporation · 2007

Pro

Nokia 2007: The King of Phones Misreads the iPhone

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Nu Holdings (Nubank) · 2013

Pro

Nubank 2013: Attacking a Banking Oligopoly with a Purple Card

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Nykaa (FSN E-Commerce Ventures) · 2021

Pro

Nykaa 2021: The Profitable Startup in a Loss-Making Cohort

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Ola Electric (ANI Technologies) · 2017

Pro

Ola Electric 2017: From Ride-Hailing to Building EVs

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OpenAI · 2023

Pro

OpenAI & Microsoft 2023: Commercializing GPT-4

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OpenAI · 2023

Pro

OpenAI 2023: The Board That Blinked

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Patanjali Ayurved · 2016

Pro

Patanjali 2016: The Ayurveda Challenger vs. the Multinationals

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Paytm (One97 Communications) / Paytm Payments Bank · 2024

Pro

Paytm 2024: When the Regulator Pulls the Plug

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Peloton Interactive · 2022

Pro

Peloton 2022: The $50 Billion Demand Mirage

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Petrobras · 2014

Pro

Petrobras 2014: Operation Car Wash and the Cost of Corruption

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Royal Philips · 2011

Pro

Philips 2011: From Light Bulbs to Health Tech

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Qantas Airways · 2011

Pro

Qantas 2011: Grounding the Entire Fleet

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Red Bull · 1987

Pro

Red Bull 1987: Selling a Drink Everyone Hated in Testing

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Reliance Jio (Reliance Industries) · 2016

Pro

Reliance Jio 2016: The Free-Data Disruption

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Safaricom (Vodafone Group) · 2007

Gratis

Safaricom M-Pesa 2007: Banking the Unbanked Without a Bank

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Samsung Electronics · 2016

Pro

Samsung 2016: The Galaxy Note 7 Recall

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Satyam Computer Services · 2009

Pro

Satyam 2009: India's Enron

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Saudi Aramco · 2019

Pro

Saudi Aramco 2019: Selling a Sliver of the World's Most Valuable Company

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Shein · 2015

Pro

Shein 2015: Real-Time Fashion and the On-Demand Supply Chain

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Silicon Valley Bank · 2023

Pro

Silicon Valley Bank 2023: The Fastest Bank Run in History

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SK Hynix · 2013

Pro

SK Hynix 2013: Betting on the Memory No One Wanted Yet

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Southwest Airlines · 1971

Pro

Southwest Airlines 1971: Flying Against the Rules

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Spotify · 2018

Pro

Spotify 2018: The Direct Listing Bet

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Starbucks · 2008

Pro

Starbucks 2008: Schultz Returns

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Steinhoff International · 2017

Pro

Steinhoff 2017: The $7.4 Billion Fiction

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Tata Group · 2022

Pro

Tata & Air India 2022: Buying Back the Flag Carrier

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Tata Motors · 2008

Pro

Tata Motors 2008: Buying Jaguar Land Rover on the Brink

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Tata Steel · 2007

Pro

Tata Steel 2007: The $12 Billion Corus Bidding War

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Tesla · 2013

Pro

Tesla 2013: The Direct Sales Model

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Theranos · 2015

Gratis

Theranos 2015: When the Board Didn't Ask

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ByteDance (TikTok / Douyin) · 2018

Gratis

TikTok 2018: How the Algorithm Beat the Social Graph

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Toyota Motor Corporation · 1950

Gratis

Toyota 1950: Inventing Lean and the Toyota Production System

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TSMC (Taiwan Semiconductor Manufacturing Company) · 1987

Pro

TSMC 1987: Inventing the Pure-Play Foundry

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TSMC (Taiwan Semiconductor Manufacturing Company) · 2024

Pro

TSMC 2024: The Geopolitics of Silicon

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Twitter / X · 2022

Pro

Twitter/X 2022: The $44 Billion Experiment

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Uber · 2016

Pro

Uber 2016: The China Retreat

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Vale S.A. · 2019

Pro

Vale 2019: The Dam Disaster That Should Never Have Repeated

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Volkswagen Group · 2015

Pro

Volkswagen 2015: Dieselgate and the Cost of Cheating

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Warby Parker · 2010

Pro

Warby Parker 2010: Selling Glasses You Can't Try On

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WeWork · 2019

Pro

WeWork 2019: The IPO Collapse

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Yes Bank · 2020

Pro

Yes Bank 2020: The Collapse and the Rescue

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Zara / Inditex · 1995

Pro

Zara 1990s: Speed Over Cheap Labor

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Zomato · 2022

Pro

Zomato 2022: The ₹4, 447 Crore Quick-Commerce Bet

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Zoom · 2020

Pro

Zoom 2020: From 10 Million to 300 Million

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