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Markup Calculator

Set a selling price from cost and target markup — or back out the markup from a price you already charge.

Selling price

$60.00

Cost plus your markup.

Profit per unit$20.00
Equivalent margin33.3%
Use pricing math in a live case with AI →

What markup is

Markup is the amount added to cost to reach the selling price, as a percentage of cost. A $40 item with a 50% markup sells for $60.

Converting markup to margin

Margin = Markup ÷ (1 + Markup). A 50% markup equals a 33.3% margin. The calculator shows both so you can price consistently and compare to competitors quoted either way.

Cost-plus pricing

Markup is the basis of cost-plus pricing — simple, but it ignores willingness to pay. Use it as a floor, then test what the market will bear.

Frequently asked questions

What is markup?
Markup is the amount added to cost to set the selling price, expressed as a percentage of cost. A $40 item with a 50% markup sells for $60.
How do I convert markup to margin?
Margin = Markup ÷ (1 + Markup). A 50% markup is a 33.3% margin. This calculator shows both so you can price consistently and compare to competitors quoted either way.
Is this markup calculator free?
Yes, free and fully client-side.