AI Case Interview Prep, 100 Real Cases for MBA Students
Practice McKinsey, BCG, and Bain case interviews with AI coaching. Free for MBAs. Browse 100 real boardroom decision cases, each with an AI Coach.
- Adidas / Yeezy 2022: When a Brand Becomes a Liability, Adidas (2022)
- Airbnb 2009: Surviving Before They Could Scale, Airbnb (2009)
- Alibaba 2003: Beating eBay and Amazon on Home Turf, Alibaba Group (2003)
- Amazon 2006: Launching AWS, Amazon (2006)
- Amazon 2017: Acquiring Whole Foods, Amazon (2017)
- Amul 1946: Building an Empire Farmers Own, Amul (GCMMF / Kaira District Cooperative) (1946)
- Apple 2007: The iPhone Bet, Apple (2007)
- Asian Paints: The Paint Company That Won With Data, Asian Paints (1995)
- Atlassian 2015: Building a Software Giant With No Sales Team, Atlassian (2015)
- Best Buy 2012: Turning Stores into a Weapon Against Amazon, Best Buy (2012)
- Blockbuster 2004: The Netflix Response, Blockbuster (2004)
- Boeing 737 MAX 2019: Safety as a Competitive Casualty, Boeing (2019)
- BYD 2008: The Battery Maker That Out-Scaled Tesla, BYD Company (2008)
- Byju's 2023: From $22 Billion to Insolvency, Byju's (Think & Learn) (2023)
- Canva 2013: Giving Away Design to Sell It, Canva (2013)
- Cirque du Soleil 1987: Reinventing the Circus, Cirque du Soleil (1987)
- Coca-Cola 1985: Should You Change the Formula?, The Coca-Cola Company (1985)
- Costco 1983: Making Money by Refusing to Mark Up, Costco Wholesale (1983)
- Dangote 2013: Backward Integration Against a Nation's Paradox, Dangote Group (2013)
- Disney 2023: Iger's Return and the Streaming Reckoning, The Walt Disney Company (2023)
- DMart 2017: The Boring Retail Model That Beat Everyone, Avenue Supermarts (DMart) (2017)
- Dollar Shave Club 2012: Attacking a Giant with a $4, 500 Video, Dollar Shave Club (2012)
- Domino's 2009: Admitting Your Product Is Bad, Domino's Pizza (2009)
- Dropbox 2008: Growth When Ads Don't Work, Dropbox (2008)
- Embraer 2020: When the $4.2B Deal Collapsed, Embraer S.A. (2020)
- Emirates 1985: Turning a Desert Stopover into the World's Hub, Emirates Airline (1985)
- Facebook 2012: The $1 Billion Instagram Bet, Facebook (2012)
- Flipkart 2018: Sell to Walmart or Fight Amazon Alone, Flipkart (2018)
- Ford 1914: The $5 Day, Ford Motor Company (1914)
- Foxconn 2007: The Factory Behind the iPhone, Hon Hai Precision (Foxconn) (2007)
- FTX 2022: The $32 Billion House of Cards, FTX / Alameda Research (2022)
- GE 1981: Jack Welch's Transformation Mandate, General Electric (1981)
- Grab vs Gojek 2018: The Southeast Asian Super-App War, Grab Holdings / GoTo (Gojek) (2018)
- Honda 1959: The Plan vs. What Actually Worked, Honda Motor Co. (1959)
- IKEA 1956: Make the Customer Do the Work, IKEA (1956)
- Infosys 2014: The First Non-Founder CEO, Infosys (2014)
- Intel 1985: Exit Memory, Enter Microprocessors, Intel (1985)
- Johnson & Johnson 1982: The Tylenol Crisis, Johnson & Johnson (1982)
- Jumia 2019: The "Amazon of Africa" Meets Reality, Jumia Technologies (2019)
- Kingfisher Airlines 2012: The Good Times Run Out, Kingfisher Airlines (UB Group) (2012)
- Kodak 1994: The Digital Camera Dilemma, Kodak (1994)
- LEGO 2004: Saving the Company by Doing Less, The LEGO Group (2004)
- Luckin Coffee 2020: When the Growth Story Was a Fiction, Luckin Coffee (2020)
- Maersk 2017: When a Cyberattack Stopped Global Shipping, A.P. Møller-Maersk (2017)
- Mahindra 2010: Rescuing a Bankrupt Korean Carmaker, Mahindra & Mahindra (2010)
- Maruti Suzuki 1983: The Joint Venture That Motorized India, Maruti Udyog (Maruti Suzuki) (1983)
- McDonald's 1955: What Business Are You Actually In?, McDonald's (1955)
- MercadoLibre 2018: Defending Latin America from Amazon, MercadoLibre (2018)
- Meta 2024: The Price of the Public Square, Meta Platforms (2024)
- Microsoft 2014: Satya Nadella's Turnaround, Microsoft (2014)
- Naspers 2001: The $32 Million Bet That Became $200 Billion, Naspers / Prosus (2001)
- Nespresso 1986: Selling the Razor to Sell the Blades, Nestlé (Nespresso) (1986)
- Nestlé Maggi 2015: A Beloved Brand Banned Overnight, Nestlé (Nestlé India) (2015)
- Netflix 2007: The DVD-to-Streaming Pivot, Netflix (2007)
- Nintendo Wii 2006: Quitting the Arms Race, Nintendo (2006)
- NMC Health 2019: $4 Billion in Hidden Debt, NMC Health (2019)
- Nokia 2007: The King of Phones Misreads the iPhone, Nokia Corporation (2007)
- Nubank 2013: Attacking a Banking Oligopoly with a Purple Card, Nu Holdings (Nubank) (2013)
- Nykaa 2021: The Profitable Startup in a Loss-Making Cohort, Nykaa (FSN E-Commerce Ventures) (2021)
- Ola Electric 2017: From Ride-Hailing to Building EVs, Ola Electric (ANI Technologies) (2017)
- OpenAI 2023: The Board That Blinked, OpenAI (2023)
- OpenAI & Microsoft 2023: Commercializing GPT-4, OpenAI (2023)
- Patanjali 2016: The Ayurveda Challenger vs. the Multinationals, Patanjali Ayurved (2016)
- Paytm 2024: When the Regulator Pulls the Plug, Paytm (One97 Communications) / Paytm Payments Bank (2024)
- Peloton 2022: The $50 Billion Demand Mirage, Peloton Interactive (2022)
- Petrobras 2014: Operation Car Wash and the Cost of Corruption, Petrobras (2014)
- Philips 2011: From Light Bulbs to Health Tech, Royal Philips (2011)
- Qantas 2011: Grounding the Entire Fleet, Qantas Airways (2011)
- Red Bull 1987: Selling a Drink Everyone Hated in Testing, Red Bull (1987)
- Reliance Jio 2016: The Free-Data Disruption, Reliance Jio (Reliance Industries) (2016)
- Safaricom M-Pesa 2007: Banking the Unbanked Without a Bank, Safaricom (Vodafone Group) (2007)
- Samsung 2016: The Galaxy Note 7 Recall, Samsung Electronics (2016)
- Satyam 2009: India's Enron, Satyam Computer Services (2009)
- Saudi Aramco 2019: Selling a Sliver of the World's Most Valuable Company, Saudi Aramco (2019)
- Shein 2015: Real-Time Fashion and the On-Demand Supply Chain, Shein (2015)
- SK Hynix 2013: Betting on the Memory No One Wanted Yet, SK Hynix (2013)
- Southwest Airlines 1971: Flying Against the Rules, Southwest Airlines (1971)
- Spotify 2018: The Direct Listing Bet, Spotify (2018)
- Starbucks 2008: Schultz Returns, Starbucks (2008)
- Steinhoff 2017: The $7.4 Billion Fiction, Steinhoff International (2017)
- Silicon Valley Bank 2023: The Fastest Bank Run in History, Silicon Valley Bank (2023)
- Tata & Air India 2022: Buying Back the Flag Carrier, Tata Group (2022)
- Tata Steel 2007: The $12 Billion Corus Bidding War, Tata Steel (2007)
- Tata Motors 2008: Buying Jaguar Land Rover on the Brink, Tata Motors (2008)
- Tesla 2013: The Direct Sales Model, Tesla (2013)
- Theranos 2015: When the Board Didn't Ask, Theranos (2015)
- TikTok 2018: How the Algorithm Beat the Social Graph, ByteDance (TikTok / Douyin) (2018)
- Toyota 1950: Inventing Lean and the Toyota Production System, Toyota Motor Corporation (1950)
- TSMC 1987: Inventing the Pure-Play Foundry, TSMC (Taiwan Semiconductor Manufacturing Company) (1987)
- TSMC 2024: The Geopolitics of Silicon, TSMC (Taiwan Semiconductor Manufacturing Company) (2024)
- Twitter/X 2022: The $44 Billion Experiment, Twitter / X (2022)
- Uber 2016: The China Retreat, Uber (2016)
- Vale 2019: The Dam Disaster That Should Never Have Repeated, Vale S.A. (2019)
- Volkswagen 2015: Dieselgate and the Cost of Cheating, Volkswagen Group (2015)
- Warby Parker 2010: Selling Glasses You Can't Try On, Warby Parker (2010)
- WeWork 2019: The IPO Collapse, WeWork (2019)
- Yes Bank 2020: The Collapse and the Rescue, Yes Bank (2020)
- Zara 1990s: Speed Over Cheap Labor, Zara / Inditex (1995)
- Zomato 2022: The ₹4, 447 Crore Quick-Commerce Bet, Zomato (2022)
- Zoom 2020: From 10 Million to 300 Million, Zoom (2020)
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