Case library · 34 cases
Pick a case
Famous moments in business history — from the boardroom, the crisis room, and the founding pitch. Sorted by difficulty, then year.
Southwest Airlines · 1971introlaunch
Southwest Airlines 1971: Flying Against the Rules
Blue Ocean StrategyValue Chain AnalysisOperational Excellence+1 more
45 min
Aviation
Johnson & Johnson · 1982intermediatecrisis
Johnson & Johnson 1982: The Tylenol Crisis
Stakeholder TheoryCrisis Management FrameworkBrand Equity+1 more
45 min
Consumer Healthcare
Blockbuster · 2004intermediatedisruption
Blockbuster 2004: The Netflix Response
Innovator's DilemmaCompetitive Response StrategyLegacy Business Trap+1 more
60 min
Media & Entertainment
Apple · 2007intermediatelaunch
Apple 2007: The iPhone Bet
Blue Ocean StrategyJobs-to-Be-DonePlatform Strategy+1 more
60 min
Consumer Electronics
Netflix · 2007intermediatepivot
Netflix 2007: The DVD-to-Streaming Pivot
Innovator's DilemmaS-Curve TheoryCannibalization+1 more
60 min
Media & Entertainment
Starbucks · 2008intermediateturnaround
Starbucks 2008: Schultz Returns
Brand ManagementOperational ExcellenceCustomer Experience Design+1 more
60 min
Food & Beverage / Retail
Airbnb · 2009intermediatelaunch
Airbnb 2009: Surviving Before They Could Scale
Two-Sided MarketplaceTrust ArchitectureProduct-Market Fit+1 more
45 min
Travel & Hospitality
Facebook · 2012intermediateacquisition
Facebook 2012: The $1 Billion Instagram Bet
Platform StrategyNetwork EffectsBuild vs. Buy+1 more
60 min
Social Media / Technology
Tesla · 2013intermediatelaunch
Tesla 2013: The Direct Sales Model
Vertical IntegrationRegulatory StrategyCustomer Experience Design+1 more
60 min
Automotive
Microsoft · 2014intermediateturnaround
Microsoft 2014: Satya Nadella's Turnaround
Culture Change ManagementPlatform StrategyCore Competency Theory+3 more
60 min
Enterprise Technology
Zoom · 2020intermediatepivot
Zoom 2020: From 10 Million to 300 Million
Hypergrowth ManagementSecurity vs. Growth Trade-offB2B vs. B2C Product Strategy+1 more
45 min
Enterprise Software / Communications
Adidas · 2022intermediateethics
Adidas / Yeezy 2022: When a Brand Becomes a Liability
Brand StrategyStakeholder TheoryBrand Management+3 more
55 min
Consumer Goods / Sportswear
Peloton Interactive · 2022intermediatestrategy
Peloton 2022: The $50 Billion Demand Mirage
Unit EconomicsS-Curve TheoryFinancial Modeling+4 more
55 min
Consumer Hardware / Fitness
Twitter / X · 2022intermediatestrategy
Twitter/X 2022: The $44 Billion Experiment
Platform StrategyBrand StrategyCapital Markets Strategy+3 more
60 min
Social Media / Technology
The Walt Disney Company · 2023intermediatestrategy
Disney 2023: Iger's Return and the Streaming Reckoning
Platform StrategyUnit EconomicsCompetitive Response Strategy+4 more
65 min
Media / Entertainment
Meta Platforms · 2024intermediateethics
Meta 2024: The Price of the Public Square
Stakeholder TheoryPlatform StrategyCorporate Values Alignment+3 more
60 min
Social Media / Technology
General Electric · 1981advancedturnaround
GE 1981: Jack Welch's Transformation Mandate
Portfolio TheoryCore Competency TheoryStrategic Business Unit Management+1 more
75 min
Conglomerate / Industrial
Intel · 1985advancedpivot
Intel 1985: Exit Memory, Enter Microprocessors
Strategic Inflection PointPortfolio TheoryCore Competency Theory+1 more
60 min
Semiconductors
Kodak · 1994advancedpivot
Kodak 1994: The Digital Camera Dilemma
Innovator's DilemmaCannibalizationCore Competency Theory+1 more
60 min
Consumer Electronics / Imaging
Amazon · 2006advancedlaunch
Amazon 2006: Launching AWS
Platform StrategyResource-Based ViewTwo-Sided Markets+1 more
75 min
Technology / Cloud Computing
Theranos · 2015advancedgovernance
Theranos 2015: When the Board Didn't Ask
Stakeholder TheoryCorporate GovernanceAsymmetric Information+1 more
75 min
Healthcare / Diagnostics
Uber · 2016advancedexpansion
Uber 2016: The China Retreat
International Expansion StrategyCompetitive DynamicsCapital Efficiency+1 more
60 min
Transportation / Technology
Amazon · 2017advancedacquisition
Amazon 2017: Acquiring Whole Foods
Vertical IntegrationFlywheel ModelPlatform Strategy+1 more
60 min
Retail / Grocery
Steinhoff International · 2017advancedgovernance
Steinhoff 2017: The $7.4 Billion Fiction
Forensic AccountingFinancial Statement AnalysisEarnings Quality+4 more
75 min
Retail
Spotify · 2018advancedlaunch
Spotify 2018: The Direct Listing Bet
Capital Markets StrategyTwo-Sided MarketplacePricing Power+1 more
60 min
Music Streaming / Technology
Boeing · 2019advancedethics
Boeing 737 MAX 2019: Safety as a Competitive Casualty
Corporate GovernanceRisk ManagementStakeholder Theory+3 more
75 min
Aerospace / Manufacturing
NMC Health · 2019advancedgovernance
NMC Health 2019: $4 Billion in Hidden Debt
Forensic AccountingDebt AnalysisRelated Party Transactions+4 more
65 min
Healthcare
WeWork · 2019advancedgovernance
WeWork 2019: The IPO Collapse
Corporate GovernanceValuation FrameworksUnit Economics+1 more
75 min
Real Estate / Technology
Luckin Coffee · 2020advancedgovernance
Luckin Coffee 2020: When the Growth Story Was a Fiction
Forensic AccountingEarnings QualityShort Seller Research+4 more
70 min
Consumer / Food & Beverage
FTX / Alameda Research · 2022advancedgovernance
FTX 2022: The $32 Billion House of Cards
Corporate GovernancePrincipal-Agent ProblemRisk Management+4 more
80 min
Cryptocurrency / Financial Services
OpenAI · 2023advancedgovernance
OpenAI 2023: The Board That Blinked
Corporate GovernanceStakeholder TheoryPrincipal-Agent Problem+3 more
60 min
Artificial Intelligence / Technology
OpenAI · 2023advancedlaunch
OpenAI & Microsoft 2023: Commercializing GPT-4
Platform StrategyStrategic AllianceRegulatory Strategy+1 more
75 min
Artificial Intelligence
Silicon Valley Bank · 2023advancedrisk
Silicon Valley Bank 2023: The Fastest Bank Run in History
Risk ManagementFinancial ModelingAsset Liability Management+3 more
65 min
Banking / Financial Services
TSMC (Taiwan Semiconductor Manufacturing Company) · 2024advancedstrategy
TSMC 2024: The Geopolitics of Silicon
Geopolitical RiskSupply Chain StrategyCompetitive Strategy+4 more
70 min
Semiconductors / Technology